At the heart of the estate is Cromer Hall and its surrounding parkland, which provides a striking setting for concerts, weddings, filming, photography, sculpture trails and seasonal events. The estate has become increasingly known for bringing people onto the land through carefully managed experiences such as Cromer Hall Concerts, Cromer Camping, the Sculpture Walk, simulated clay days, football golf, dog walking facilities and links with Amazona Zoo. Cromer Hall Farm sits alongside the estate and remains an active working farm. The land supports a mix of farming, countryside management and diversification projects, including seasonal Pick Your Own strawberries, farm-based leisure, future rural business units and outdoor events. The farm is part of the wider estate’s aim to keep the land productive while opening it up in ways that are enjoyable, sustainable and useful to the local community.